Transmedia 101: Transmedia Producing

Transmedia Producing: A Panel with Victoria Evans, Paul McGrath, and Shelley Simmons.

April 16th, 7 pm. 9 Ossington. Lower Floor. Interacces Media Arts Centre. 

Sometimes it’s a bit hard to describe what exactly a transmedia producer does. Transmedia storyteller J.C. Hutchins (Byzantinum, Shadowrun Returns) recently summed it up this way: “Transmedia storytelling is seven-tenths outlining and project management, two-tenths content creation, and one-tenth batshit insanity.”

Whether transmedia producing can seem like cat herding, alchemy, binary poetry, and more all rolled into one, it is always an adventure. Come see three producers from the trenches tell it like it is for our April meetup: Transmedia Producing, a panel with Paul McGrath, Shelley Simmons and Victoria Evans on April 16th at Interaccess.

Tickets are 5$. Must RSVP because seating is limited. Register Here.

About the Speakers

In his role as executive producer for interactive projects at CBC, Paul McGrath has worked on a number of Social TV initiatives, second screen projects and social media campaigns.

Originally a television producer, McGrath switched to digital several years ago and has personally witnessed the landscape change as online and traditional media merge.

In the last few months McGrath been working on several second screen projects, including ‘Over the Rainbow‘ a cutting edge social TV show that incorporates second screen, interactive television and gamification elements. It is one of the most successful digital properties the CBC has ever produced.


As Content Producer for marblemedia’s Interactive division, Shelley Simmons creates interactive narrative extensions of TV shows for multi platform consumption and always in line with the brand of the show. Her background as a experience designer, event producer, team leader, cat herder, project manager, strategist and asset creator lends itself well to this multidisciplinary role.

She has established herself in the field of interactive entertainment and has freelanced for years with TV production companies, tech start-ups or interactive production studios, a core of entrepreneurial talent pushing the experimental boundaries of this interactive media industry.

Prior to joining the marblemedia family, Simmons served as Director and Producer at Chocolate Liberation Front where she produced Wild Kratts Interactive (PBS Kids), Tati’s Hotel (TVO) and Titanic Interactive (Shaw Media/ITV) and has seen a number of her projects get nominated or win awards at KidScreen, Canadian Screen Awards/Geminis, Communication Arts, FWA
among others.

Dedicated to designing and producing compelling interactive experiences with an eye on the future of entertainment, Simmons broadened her professional experience through a Masters degree in Design, Strategic Foresight and Innovation.


With over a decade of media experience, Victoria’s career originally stemmed from traditional media covering a multiple range of TV production disciplines to extensively producing digital interactive content. Her career path have lead Victoria to work with great producers and talented contributors on award winning productions.

For nearly 5 years, Victoria was a Producer & Business Partner at Stitch Media where her role included the responsibility of producing and executing several projects including: an interactive documentary, a few web-series, e-learning, extension to TV Series, and development of a children’s interactive book.

Since her departure at Stitch Media in 2012, Victoria is now an independent consultant where she has recently been contracted as an evaluator at the Bell Broadcast & New Media Fund, a Digital Analyst at Telefilm’s Canada Media Fund, and a jury member for the Canadian Screen Awards in the digital media categories. Victoria is also a part-time faculty member at Centennial College teaching an Interactive Digital Media Post Graduate program in Studio Mentorship & Career Development.

In 2010, Victoria was nominated as Producer of the Year at the Canadian New Media Awards.

Tickets are 5$. Must RSVP because seating is limited. Register Here.

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