Transmedia 101: Jon Reiss
Taught by critically acclaimed filmmaker and author Jon Reiss, the Think Outside the Box Office (TOTBO) Full Day Master Class, presented by Transmedia 101, gives participants the knowledge and tools they need to create a distribution and marketing path for their films. This course is recommended not only for filmmakers who have finished films, but especially those who are in the early stages of a film project or who want to have a clear understanding of the radically changing landscape for distributing and marketing films.
Jon Reiss’ approach is a practical, step by step guide to create a unique distribution and marketing strategy for your film. During the master class participants will learn:
- Goal Assessment
- Audience Identification
- Ways to connect with and build an audience for your work.
- Social media, organizational partnership and crowdfunding essentials.
- How to create a robust Live Event/Theatrical release.
- How to create merchandise that audiences will want to buy.
- A new approach to conceptualizing digital rights and their monetization.
- How to coordinate the timing of their various rights & marketing strategies.
- How to integrate the exciting new world of transmedia into their work.
- What is a Producer of Marketing and Distribution & how they can help you.
You can now download the schedule here: Schedule.
Jon Reiss is a media strategist who helps filmmakers & companies navigate the new distribution and marketing landscape. He has worked with and consulted for the Sundance Institute, Screen Australia, Film Independent, Creative Scotland, The South Australian Film Corporation and numerous film schools and festivals to devise ways to educate and help independent filmmakers in the new economic landscape. He has conducted his TOTBO Master Classes over four continents, is the year-round distribution and marketing lab leader at the IFP Filmmaker Labs and the Director of the IFP PMD Labs he co-created with the IFP.
“I’ve read the book and came to the workshop wanting to supplement and build off that, and we did. After the workshop I’m much better equipped to transform my stand-alone film into a transmedia event!” ~ Randy Astle, New York, Filmmaker
“Practical advice based on case studies; innovative social network engagements, outside the box thinking- Fantastic! Absolutely cutting edge information – it feels like we’re in a small select group privy to secret info!” ~ Ruth O’Donnell, London, Filmmaker
“Open this book! Eat up every m1rsel Reiss provides. Internalize it and make it your second skin.” ~Ted Hope, Producer of over 60 independent films including Adventureland, The Ice Storm
“Essential reading for anyone making an independent film today.” ~ Scott Macaulay Editor, Filmmaker Magazine
“The workshop surpassed my expectations so much good info and I can’t wait to dive into the book! Jon clearly knows his stuff inside and out. I was blown away by the possibilities for creative transmedia for engaging with the core audience.” ~ Stephen Aument, Filmmaker
Co-hosted by The Canadian Studies Program, University College, University of Toronto.